I keep trying to do this whole planning easter thing – and it’s getting interrupted by the actual easter. :)
We’re doing a major production for Easter called “The Chase”. It’s all based on what we feel is most needed today in people’s lives – and that’s a message that they can apply today. The tag line of “We’re all chasing something. God never stops pursuing us.” The Chase is a story of a man (through live acting, music, video) who is struggling with regrets and an overall feeling of unrest. It’s not cliche – but very practical. The whole thing opens on video and you see him running – but you don’t know if it’s from something or toward something. Which is where we’re all at. We’re going to show his life of good moments, bad ones, critical decisions, etc. and then go into a bunch of live music which flows into the worship sets.
If I’ve got one thing to add to the planning Easter – it would be this: We’re advertising on Facebook instead of our normal direct mailers. They’re the worst return on investment and you have no way of measuring their effectiveness. The return is less than 1% and that’s only if you get someone to act on a direct request – coupon for coffee, free CD, etc. So we’re going with Facebook – targeting people outside the church – and the beauty is – it’s about 1/3 of the cost of direct mailers. We get instant feedback on what people are interested, track details and stats that aren’t available any other way. It was a major shift in the thinking of some of our Exec pastors – because in their mind – “we built this church on mailers” but that was 9 years ago – and things have changed drastically in the last 9 months! So it’s a “gamble” but it’s going to pay off.
Filed under: Marketing, Preparation
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